The Valley’s Classic Hits has teamed up with several local shops and restaurants to make your holidays even brighter with our Shop Local Win Big campaign. These local businesses are donating amazing gifts that can be won in a big drawing right before Christmas!
To enter is simple — just stop into any participating local business and fill out an entry form! No purchase necessary — just shop local and enter! Each participating business listed below has donated an incredible gift — you could win handmade items, store merchandise, games and gift cards to choose something you like from their store or restaurant! The big drawing happens December 19th, so don’t wait — get those entries in before December 18th! See a full list of Shop Local Win Big participating businesses, below!
See the official rules at the bottom of the page.
Flamingo Motorsports
2 Wilbraham Street, Palmer, MA
(413) 284-1673
Hours: Mon–Fri 9am–6pm; Sat 9am-3pm
flamingomotorsports.com
Just A Little Craft Store
1368 Main St #2, Palmer, MA
(413) 478-1451
Hours: Wed–Fri 10am–5pm; Sat and Sun 10am–3pm
GIFT: Handmade Holiday items = $45
Phriends Coffee
2041 Main Street, Three Rivers, MA
Hours: Wed–Sat 6-4; Sun 6-2
Gift: Gift Card and some swag
Raspberries Records
Ludlow Store: (413) 610-0950
207 Winsor St, Ludlow, MA
Hours: Tue-Sat 12pm-5pm; Sun 12pm-3pm
East Longmeadow Store:
(413) 278-1145
48 Shaker Rd, East Longmeadow, MA
Hours: Tue-Wed 11am-5:00pm; Thu-Sat 11am-6pm; Sunday 1pm-4pm
Gift: Gift Card and merchandise
Rondeau's Dairy Bar
1300 Ware Street, Palmer MA
(413) 284-0068 (call if you can't make it on a weekend day)
Hours: Saturdays & Sundays 11am–3pm
Gift: Gift Card
Rice's Fruit Farm
757 Main Street, Wilbraham MA
(413) 596-4002
Hours: Seven days a week 6am – 8pm
ricesfruitfarm.com
Gift: Some store items and a gift card
Palmer Restaurant
1376 Main Street Palmer MA
(413) 289-6956
Hours: Mon-Sat: 6am–2pm, Sun 7am-1pm; Closed Tuesdays
Gift: Gift Card and Tee Shirt
Route 20 Bar and Grille
2341 Boston Road Wilbraham MA
(413) 279-2020
Hours: Tue & Wed 4pm–9pm; Thu 11:30am-9pm; Fri & Sat 11:30am–9:30pm; Sun 10:30am-8pm
Gift: Gift Card
Diamond Junction Bowling Lanes
1446 North Main Street Palmer MA
(413) 289-0013 diamondjunctionlanes@gmail.com
Hours: Mon–Wed 6pm–10pm; Thu 3pm–10pm; Fri 3pm–Midnight; Sat. Noon–Midnight; Sun. Noon–5pm
diamondjunctionlanes.com
Entries are also taken at
Once Upon a Memory Treasures Gaming
1444 N. Main Street Palmer
Hours: Sun 12pm–9pm; Mon 12pm–5pm; Tue 12pm–9pm; Wed 12pm–5pm; Thu 12pm–9pm; Fri 12pm–9pm; Sat 12pm–7pm
Gift: $25 Gift card to the Bowling Alley
Schoolhouse Commons
1085 Park St (Enter on School St) Palmer MA
Space For Rent: (413) 324-6321
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HOME TO:
Frames and Things
(413) 284-2209
Hours: Wed–Fri 10am–4pm; Sat 10am–2pm
Facebook: /framesandthingsMA
Custom Creations By Two
(413) 474-2054
Hours: Wed-Sat 10am-5pm
customcreationsbytwo.com
Facebook, Instagram, and Tiktok as custom creations by two
Grannies Attic
Hours: Wed-Sat 10am–5pm
granniesatticmarket@gmail.com
Facebook: Grannies Attic
Instagram: Grannies Attic Market
C & H Trains
(774) 452-5553
Hours: Wed–Sat 10am–6pm
Email: chtrains@comcast.net
L & M Creations Medical Scrubs,
Toys and Gifts
(774) 922-2486
Hours: Wed–Sat 10am–6pm
jchaput32@gmail.com
Facebook: LM Creations By Tracy
Beacon Hypnosis
By Appointment only
(413) 313-3925
Kathryn Costa, Hypnotist
Library Loft
Hours: Tue–Fri 10am–4pm, Sat 10am–2pm
Brionna Rose Photography
By Appointment Only
Email: brionnarosephoto@gmail.com
www.brionnarosephoto.com
Instagram: @brionnarosephoto
Hebee Pottery
(413) 507-1378 David Hebert
Hours: Mon–Fri 1pm–9pm,
Sat and Sun 11am–7pm
www.hebeepottery.com
Facebook: Hebee Pottery
Alterations by Elizabeth
By Appointment only
(413) 799-0046
daniels244@aol.com
Gift: will be an assortment of gift cards and items from each store listed under Schoolhouse Commons
Official Contest Rules
NO PURCHASE NECESSARY.
Open to folks age 18 or older.
How to Enter:
To enter, fill out an official entry form at any participating “Shop Local, Win Big” location between November 28 and December 18, 2025. No purchase is necessary to enter or win. Limit one entry per person per visit. A list of participating stores can be found above.
Prizes:
Each participating business will provide a prize or gift card to be given away in weekly drawings. All entries received will also be entered into the Grand Prize Drawing, to be held on December 19, 2025. Prizes are non-transferable and have no cash value. Odds of winning depend on the number of eligible entries received.
Winner Selection & Notification:
The Grand Prize winner will be drawn on December 19, 2025. Winners will be notified by phone or email. If a winner cannot be reached within five (5) days, an alternate winner may be selected.
Eligibility:
Employees of Classic Hits 97.7 FM & 1250 AM, participating sponsors, and their immediate families or households are not eligible to win.
Additional Terms:
By entering, participants agree to allow Classic Hits 97.7 FM & 1250 AM to use their name, voice, and/or likeness for promotional purposes without additional compensation.
Classic Hits 97.7 FM & 1250 AM and participating sponsors are not responsible for lost, late, illegible, or incomplete entries.
The station reserves the right to modify or cancel this promotion at any time. All decisions of the station are final.
See above for a complete list of participating stores and official contest information.