ADVERTISE WITH US
The combined coverage area of of FM & AM signals reaches population of over 1,000,000 people!
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Your commercial message will reach 40 cities and towns in three counties.
The Valley's Classic Hits!
97.7 FM and 1250 AM
Primary & Secondary Listening Area
FCC 97.7 FM Primary Contours 1 mV/m (60 dBu) Population: 223,036
FCC 97.7 FM Secondary is 0.1 mV/m (40 dBu). Population: 942,673
FCC 1250 AM Contours: Primary 2 mV/m Pop: 136,778 Secondary 0.5 mV/m Pop: 1,032,426
The Valley's Classic Hits 97.7 FM and 1250 AM is working tirelessly to market our product to the Pioneer Valley. By utilizing such marketing tools as billboards, TV and more we are growing our audience and making your message reach more potential customers.
The Valley's Classic Hits 97.7 Sponsorships and Features:
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High School Football and Basketball
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Local Morning News/ ABC Updates
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Western Mass News Weather/ With Dan Brown
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Local Sports updates
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Local Fair Remotes
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Online Advertising
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Event Sponsorship's
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:30 second commercials
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Weekend Special Interest Shows
Customize your advertising package to suit your Marketing needs. To set up your free consultation,
call Bruce Marshall VP/GM at 413-289-2300.
All commercials are written and produced
at The Valley's Classic Hits at no additional cost.
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Serving Hampden, Hampshire & Worcester Counties
Amherst
Belchertown
Bondsville
Brookfield
Chicopee
East Longmeadow
Fiskdale
Granby
Hampden
Holland
Longmeadow
Ludlow
Monson
Northampton
Palmer
South Hadley
Springfield
Three Rivers
Wales
Warren
West Springfield
Wilbraham
General Overview
WARE has been a Pioneer Valley favorite since 1949. We are locally owned and programmed. We offer excellent local and regional news, a full service morning show with local interviews and the Town Manager segment, Local weather with Western Mass News Dan Brown. WARE is all about you and your community . We have been in cars, homes and your work place for decades and we are here to serve you and your family.
The Valley's Classic Hits targets a market of active adults aged 35+.
Live coverage and remote broadcasts and local sports events. Live and local morning show with local community guests related to the community's we serve.
Classic Hits offers up to the minute weather forecasts for local and regional weather 4 times an hour seven days a week. Classic Hits has partnered up with Dan Brown of Western Mass News for the local weather reports Live weather up dates in the morning show and more when needed with the ever changing valley weather.
A blend of the biggest hits of the 60's, 70's & 80's plus specialty shows covering wide variety of genres on the weekend.
Local coverage of high school Football and boys and girls basketball on line and on the air and all games are podcast for replay.
Classic Hits offers local news reports 2x per hour in the morning show Mon-Fri, and local news updates in the afternoon 4, 5, and 6 pm with Western Mass news team and ABC national news at the top of every hour.
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A GREAT CHOICE!
Advertising on The Valley's Classic Hits 97.7 FM and 1250 AM is a great choice for your business, whether you're having a grand opening celebration, a special sale, or even if you're just looking to make your business more recognizable.
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REMOTE BROADCAST AT YOUR BUSINESS
Looking to draw attention to your business? Let the Valley's Classic Hits broadcast live from your business, event or store location. The Valley's Classic Hits on-air personalities will come to you and do a live show with great customer interaction. Our staff knows how to bring people through your door, and while they are there your customers could be registering for a contest or playing fun games for prizes.​
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BE FEATURED ON OUR WEBSITE & SOCIAL MEDIA
Ask about getting your tile ad on The Valley's Classic Hits website. Our website and social media platforms have thousands of visits per week from Worcester to Springfield by listeners who want to keep up to date with our radio station and community events.
CONTACT US TODAY!
LET'S TALK!
Contact Bruce Marshall, Vice President & General Manager and the Sales Staff at:
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Office Line: (413) 289-2300