ADVERTISE WITH US

The combined coverage area of of FM & AM signals reaches population of over 1,000,000 people!
Your commercial message will reach 40 cities and towns in three counties.

The Valley's Classic Hits!

           97.7 FM and 1250 AM

Primary & Secondary Listening Area

FCC 97.7 FM Primary Contours 1 mV/m (60 dBu)  Population: 223,036

FCC 97.7 FM Secondary is 0.1 mV/m (40 dBu).  Population: 942,673

FCC 1250 AM Contours: Primary 2 mV/m Pop: 136,778  Secondary 0.5 mV/m Pop: 1,032,426

The Valley's Classic Hits 97.7 FM and 1250 AM is working tirelessly to market our product to the Pioneer Valley. By utilizing such marketing tools as billboards, TV and more we are growing our audience and making your message reach more potential customers.

The Valley's Classic Hits 97.7 Sponsorships and Features:

  • High School Football and Basketball 

  • Local Morning  News/ ABC Updates 

  • Western Mass News  Weather/ With Dan Brown 

  • Local  Sports updates 

  • Local  Fair Remotes

  • Online Advertising

  • Event Sponsorship's

  • :30 second commercials

  • Weekend Special Interest Shows

Customize your advertising package to suit your Marketing needs. To set up your free consultation, call Bruce Marshall VP/GM  at 

413-289-2300 or email classichits977@yahoo.com

All commercials are written and produced at The Valley's Classic Hits  at no additional cost.

Serving Hampden, Hampshire & Worcester Counties

Amherst
Belchertown
Bondsville
Brookfield
Chicopee
East Longmeadow
Fiskdale
 
Granby
Hampden
Holland
Longmeadow
Ludlow
Monson
Northampton
 
Palmer
South Hadley
Springfield 
Three Rivers 
Wales
Warren
West Springfield
Wilbraham
General Overview

WARE has been a Pioneer Valley favorite since 1949.  We are locally owned  and programmed.  We offer excellent local  and regional news, a full service morning show with local interviews  and the Town Manager segment,  Local weather with Western Mass News Dan Brown.  WARE is all about you and your community . We have been in cars, homes and your work place  for decades and we are here to serve you and your family.

The Valley's Classic Hits targets  a market of  active adults aged 35+.

Live coverage  and remote broadcasts and local sports events.  Live and local morning show with local community guests related  to the community's we serve.

Classic Hits offers up to the minute weather forecasts for local and regional weather  4 times an hour seven days a week.  Classic Hits has partnered  up with Dan Brown of  Western Mass News for the local weather reports Live weather up dates in the morning show  and more when needed with the ever changing valley weather.

A blend of the biggest hits of the 60's, 70's & 80's plus specialty shows covering  wide variety of genres on the weekend.

Local coverage of  high school Football and boys and girls basketball  on line and on the air  and all games are podcast for replay.

Classic Hits offers local news reports 2x per hour in the morning show Mon-Fri,  and local news updates in  the afternoon 4, 5, and 6 pm with Western Mass news team and ABC national news at the top of every hour.

DEMOGRAPHICS:
FEATURES:
MUSIC:
WEATHER:
SPORTS:
NEWS:

A GREAT CHOICE!

Advertising on The Valley's Classic Hits 97.7 FM and 1250 AM is a great choice for your business, whether you're having a grand opening celebration, a special sale, or even if you're just looking to make your business more recognizable.

REMOTE BROADCAST AT YOUR BUSINESS

Looking to draw attention to your business? Let the Valley's Classic Hits broadcast live from your business, event or store location. The Valley's  Classic Hits on-air personalities will come to you and do a live show with great customer interaction. Our staff knows how to bring people through your door, and while they are there your customers could be registering for a contest or playing fun games for prizes.​

BE FEATURED ON OUR WEBSITE & SOCIAL MEDIA

Ask about getting your tile ad on The Valley's Classic Hits website.  Our website and social media platforms have thousands of visits per week from Worcester to Springfield by listeners who want to keep up to date with our radio station and community events.

CONTACT US TODAY!

Contact Bruce Marshall, Vice President & General Manager and the Sales Staff at:

  • Office Line: (413) 289-2300

WARE, The Valley's Classic Hits 97.7 FM &1250 AM
3 Converse Street,  Suite 101
Palmer, MA 01069
  • w-facebook